Emma Watson starts Instagram Account Promoting Sustainable Fashion

Emma Watson, is an actress well known for taking a stand for a cause she cares about. She’s a United Nations Women Goodwill Ambassador,  and she worked with HeForShe on a campaign for university administrators to address sexual assault on campus. Watson’s just started a publicity tour for her new film: “Beauty and the Beast”, a live action remake of the classic Disney film. Watson, working with stylist Rebecca Corbin-Murray, has created an instagram account to document her looks. The account, called “The Press Tour” showcases the star’s fashion choices…

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Co-op announces it’s the first UK retailer to source 100% Fairtrade cocoa.

On 25th February 2017, on the eve of Fairtrade Forthnight, announced that it is to become the first UK retailer to sell and use only Fairtrade cocoa in all of its products. Working in partnership with the Fairtrade Foundation to create a new sourcing model, Co-op has now thrown down the gauntlet to other food retailers calling on them to follow its lead in increasing their commitment to Fairtrade cocoa farmers. Landmark Move The landmark move means that all cocoa in Co-op’s own-brand ranges will be bought entirely through a new retail-ready version…

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Fairtrade launches new Video Ad for Fairtrade Fortnight

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Fairtrade, in the UK, have released a powerful new video ahead of Fairtrade Fortnight titled “Don’t Feed Exploitation”. The advert, which is in many ways an anti-John Lewis style advert, in that it conveys an emotional message and does not make you come away feeling better about yourself. The video, feaures a powerful message and is an interesting way to shake people out of the complacency they might feel when buying food.  It starts with people stopping someone on a high street an explaining to them that they represent ‘Farley…

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How to Market Your Brand Ethically From a Graphic Designers View

We are pleased to present this article on “How to Market Your Brand Ethically From a Graphic Designers View” by One Line – Ethical Graphic Design: When I first thought about writing this article, I thought the answer was very simple. Be honest. Doesn’t make for a great article but if you’ve only got 30 seconds to spare then, spoiler alert, that is still my conclusion. Running a business I don’t have a huge amount of spare time on my hands but when I do, the area of ethics in…

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Fox Admits Fake News Marketing Campaign “Got it Wrong”

Marketing has often been accused of exaggerating the truth. One of the tenets of ethical marketing for most ethical marketing professionals is that they will tell the truth. Ethical marketers look to be honest in their campaigns and will try to be honest and upfront with their customers. It is interesting that this week, a campaign has done almost the opposite of that. The campaign utilised fake news in what some have said is an unethical way. The film, from director Gore Vebinski, is A Cure For Wellness. It is…

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