Day: 17 March 2017

Interview with Chris Arnold from Creative Orchestra Advertising

Stuart Mitchell
chris arnold

This is one I’m really pleased to present, this is an industry professional with a real passion for ethical marketing, and the man who literally wrote the book. For those people who have not heard of you could you explain a bit about who you are and what you do? I have worked in advertising and the creative industry for over 25 years and been Creative Director of Saatchi & Saatchi before setting up the UK’s first integrated ethical marketing and advertising agency, FEEL. We helped ethical brands convey their…

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Following Greenpeace Campaign Mars and Nestlé commit to clean up pet food supply chains

Stuart Mitchell
Greenpeace

Both Mars and Nestle have been criticised in the past for their ethical decisions so it is good to report on a positive ethical decision, they have made with the help of Greenpeace. Following global pressure on pet food companies, industry giants Mars and Nestlé have announced that they will take steps to ensure their pet food supply chains are free of human rights abuses and illegally caught seafood. Their commitments to act on transshipping at sea increase the need for global seafood giant Thai Union, a supplier for both…

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