Coca Cola aim for inclusion with new ad

coca cola

Soft drinks maker Coca-Cola Co have launched a gay-friendly ad for their “Taste the Feeling” campaign which has won praise for diversity and inclusion. On a hot summer day, a brother and sister scramble to win the affection of the family “pool boy” by grabbing an ice-cold Coca-Cola from the fridge and racing outside. But, to their surprise, mom gets there first. “For fans who enjoyed ‘Brotherly Love’ last year, this brings a different take on sibling rivalries,” Rodolfo Echeverria, Coke’s VP of global creative and connections said. “We wanted to position…

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