The 13th of April saw the launch of an initiative that seeks to draw attention to the under-representation of the BAME community in Advertising and Marketing with particular focus on Easter. #EasterSoWhite is the next evolution of the #SoWhiteProject which first launched with #ChristmasSoWhite in 2016. Diversity is not just for Christmas and #EasterSOwhite continues to promote diversity at key moments when family and friends gather, capturing a more accurate representation of what real life looks like. #EasterSOwhite has three developments on #ChristmasSOwhite. #EasterSoWhite brings attention to different cultural traditions…
Read More‘Easter So White’ Campaign highlights lack of diversity in advertising
