Month: April 2017

We are Sikhs Campaign tries to improve Sikh awareness in the US

Stuart Mitchell

The National Sikh Campaign (NSC) today announced the launch of We Are Sikhs, an initiative to improve awareness of the Sikh religion and Sikh Americans nationally and in local communities throughout the United States. Through a major marketing, grassroots and public relations effort, We Are Sikhs will focus on increasing the Sikh American community’s presence in national and local news outlets, online platforms and within their neighborhoods. The initiative will utilize national and local television and cable advertisements, digital advertisements, an innovative website and social channels and community events to…

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OMD Australia launch new charity initiative OMDonate

Stuart Mitchell

Global media giant OMD’s Australian office have launched a new charity initiative called OMDonate, a committee which brings OMD’s charity work across all its offices under the one banner. The creation of OMDonate will strengthen the ongoing commitment of OMD, its staff and senior leadership to make a real, measurable and positive long term impact on the wider community. Aimee Buchanan, OMD Australia CEO, commented “As an agency we’ve always spent time supporting charities, whether through assisting them our skills or raising funds for good causes from OMD staff. OMDonate…

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Drum Awards – CRMSotY Nominees – Profile – Smarts Communicate – Ode to Lesvos

Stuart Mitchell

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong. I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Smarts Communicate for Johnnie Walker – Ode to Lesvos In 2016, Johnnie Walker released the short documentary film Ode to Lesvos. It told the remarkable…

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Past Campaign – Lauren Luke – Don’t cover it up campaign

Stuart Mitchell
refuge 1

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which was released in 2012, unlike some of the others we have featured this was a smaller and more focussed campaign but just as important: This campaign was a joint endeavour between Refuge, who opened the world’s first safe house for women and children escaping domestic violence in Chiswick, West London, in…

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10 of my favourite Ethical Ads

Stuart Mitchell

I come from a graphic design background so I thought it might be nice to highlight some of the graphic design ads I like the design of, this might become a more regular thing as there’s some great designs out there.                                                           And lastly, an ad designed in an interesting way to tackle global warming:

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