Day: 22 May 2017

Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

Stuart Mitchell

‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and play and as the player progresses through various levels they have the option of ‘in-app purchasing’ which uses a unique fundraising mechanism to link the player with a real life patient in need through the…

Read More

Six ways you can make your marketing more ethical

Stuart Mitchell

Marketing doesn’t always have the best reputation – and in the past that’s often been well deserved – but here’s a short list of six things you can do to help make your company and marketing strategies more ethical. Be honest Probably the main thing within ethical marketing is to be honest – it seems like such an obvious thing to say but marketing has not always had a great reputation for telling the truth. It’s important to concentrate on the positives rather than exaggerate or lie. Whole campaigns, even…

Read More