Past Campaigns – Maltesers’ ‘Look on the Light Side’

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In 2016, Mars Chocolate UK launched a series of adverts for its Maltesers brand that championed diversity and disability after winning Channel 4’s £1m Superhumans Wanted competition, as it looked to break down the taboo surrounding disability. Mars launched 3 new ads, which were created by Mars Chocolate and AMV BBDO. They were be broadcast for the first time on Channel 4 during the 2016 Paralympics Games Opening Ceremony.  Mars Chocolate UK’s vice-president of marketing Michele Oliver speaking to Marketing Week at the time admitted the company previously “did not fully…

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