Drum Awards – CRMSotY Nominees – Profile – Macmillan Cancer Support and npower – Keep warm without the worry campaign

The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong., I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Macmillan Cancer Support and npower – Keep warm without the worry campaign Drum says of this campaign: “Over 1 in 3 people diagnosed with cancer in…

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