Past Campaigns – Guinness – Never Alone & The Right Path


As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from Guinness and was released in 2015 to coincide with that years Rugby World Cup. The Guinness Rugby Never Alone and Right Path campaigns were developed at AMV BBDO. Never Alone In the build up to the 2015 Rugby World Cup, Guinness released two commercials which showcased two of the sports most beloved…

Read More

Channel 4 launches £1 million Annual Diversity in Advertising Award


On the 24th May Channel 4 launched a new annual competition offering £1million of the broadcaster’s commercial airtime for the best ad campaign featuring diversity. The inaugural Channel 4 Annual Diversity in Advertising Award is a long term commitment from Channel 4 to improve diversity in advertising every year until at least 2020. Each year the prize will focus on a different area of diversity to encourage the advertising industry to embrace inclusive creative campaigns – and extend Channel 4’s leadership in diversity beyond its editorial content and into the…

Read More