Save the Children is getting in on the unboxing craze with new campaign

Save the Children is getting in on the unboxing game. But not in the way you might expect. Save the Children’s “Biggest Unboxing Surprise EVER!!” video series features three unsuspecting children unboxing what they think are the latest and greatest toys. But when the contents are revealed – a positive pregnancy test, an ammunition belt and a pick axe with rubble – the children are shocked and confused. Released on 31st May  2017 to commemorate International Children’s Day and in conjunction with Save the Children’s first annual End of Childhood…

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