Day: 13 August 2017

Disney Princesses And Lionesses Join Forces To Inspire Girls To Dream Big

Stuart Mitchell

Disney has partnered with the England Women’s football team to challenge the clichés of what it means to be a modern Princess in an effort to promote and inspire girls to fulfil their potential. The Lionesses, led by captain Steph Houghton, have channeled their inner Disney Princesses including Belle from Beauty and the Beast, Jasmine from Aladdin and Rapunzel from Tangled to show young girls that footballers can also be Princesses – with Disney redefining its Princesses with attributes such as courage, determination and kindness. Anna Hill from Disney comments:…

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Are we caring less ? – Ethical Marketing News Blog – 13-08-17

Stuart Mitchell

The world is changing, of that there is little doubt, dependent on your politics, some would say it’s for the better, others for the worse. In the last few weeks though there have been a number of things that have made me worry about both the state of the world, and whether we, as a people are caring less about the environment and the people in it. The first thing that gave me pause for thoughts was the fact that Earth Overshoot Day, the date when humanity’s annual demand on…

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