Day: 2 September 2017

Tragedies bring out the best in companies

Stuart Mitchell

It’s been a rough week for some following Hurricane Harvey, but it’s nice to see some companies doing their bit. It’s at times of tragedy that companies find themselves in a position to help, and whilst they’re helping others it also works as marketing to show the softer and more human side of multinationals. AirBNB have encouraged people to open their homes: We have expanded & extended the disaster program for #HurricaneHarvey. Hosts open their homes for $0 to evacuees. https://t.co/ddzpMNng14 — Airbnb Help (@AirbnbHelp) August 29, 2017 It’s also…

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The Bhopal Medical Appeal rolls out campaign to protest Dow Chemical and DuPont Merger

Stuart Mitchell

The Bhopal Medical Appeal has rolled out a campaign to protest the forthcoming Dow Chemical and DuPont Merger. History On the night of December 2nd, 1984, a Union Carbide plant in Bhopal, India, began leaking 27 tons of the deadly gas methyl isocyanate. None of the six safety systems designed to contain such a leak were operational, allowing the gas to spread throughout the city of Bhopal. Half a million people were exposed to the gas and 25,000 have died to date as a result of their exposure. More than…

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Re-born to be alive create I can’t wait for the season Finale Campaign

Stuart Mitchell

Re-born to be alive is a nonprofit organization who for the promotes organ donation and transplantation. Their campaigns are designed to spark discussion about the topic and bring it closer to the public. The ultimate goal of tehse camnpaigns is to encourages people to register as an organ donor. I can’t wait for the Season Finale I can’t wait for the Season Finale is their latest campaigns and utlises the phenomenon of Game of Thrones, the hit HBO show. Game of Thrones is the most popular show in the world…

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