Day: 12 September 2017

All M&S Dairy Farms Become RSPCA Assured

Stuart Mitchell

Marks & Spencer has announced that it has become the first major retailer to source all of its fresh milk from RSPCA Assured dairy farms. All 37 farms that supply fresh milk to the M&S Milk Pool have achieved RSPCA Assured certification and from today all M&S fresh milk packaging* will carry the RSPCA Assured logo. The move means that the 150 million pints of milk sold in M&S stores every year will come from farms with the highest animal welfare standards. RSPCA Assured standards cover all aspects of cow…

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Lonely Whale Foundation Launch New #StopSucking Campaign

Stuart Mitchell

The Lonely Whale Foundation has got together with creative agency POSSIBLE to create a new PSA charged with stopping the pollution caused by plastic drinking straws. The PSA brings together an intentionally broad group of celebrities, admitting how they suck (plastic straws) and urges others to join them in this movement to stop sucking. POSSIBLE did the production, concept, casting and overall strategy for the PSA.  This humorous PSA draws attention to how 500 million plastic straws are used every day in the US. Many of those plastic straws end…

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