Ad Council launches “Teachers have better work stories” to Fight National Teacher Shortage

Today America faces a shortage of 60,000 teachers – a number that’s expected to grow to 110,000 by 2021. Only 9% of the top one-third of college graduates pursue a career in teaching. In an effort to raise awareness for the national teaching crisis, the Ad Council partnered with TEACH.org and volunteer ad agency DigitasLBi to create “Teachers Have Better Work Stories,” a campaign that demonstrates the benefits of teaching through storytelling. The campaign targets high-achieving high school and college students to positively change the perception of education as a…

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‘Made in Britain, Dropped on Children’ – Save the Children release new film

British actor Dominic West has lent his voice to a provocative new film from Save the Children, highlighting the role of the UK Government in fuelling the devastating war in Yemen by approving arms sales to Saudi Arabia and other states fighting there. The 60-second film, Made in Britain, is shot in the style of a glamourous high street advertising campaign, set to the rising score of Elgar’s Nimrod. Smooth, beautifully lit shots of a racing green shape emerge in silhouette from the darkness.  Intricate details of a highly engineered…

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World Cup winner kicks off ‘new era’ of social impact in football

Manchester United midfielder Juan Mata has called on fellow footballers to join him in Common Goal: a movement in which  players pledge 1% of their salaries to a collective fund that supports football charities around  the world. “What we’re trying to do is define a shared social agenda for football,” explains Mata. “Common Goal goes beyond individual brands and egos to deliver a greater  impact. By making the pledge, we can form a lasting connection between football as a business and football as a tool for social change.” Mata issued…

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