Nespresso and sustainability – A step in the right direction, but much more to be done

Nespresso have launched a new Global Campaign to highlight their new sustainability programme. The main ad was created by J Walter Thompson Worldwide, and is called “The choices we make” and it tells the story of the community mill built by the brand in Jardin, Colombia, and the economic, social and environmental benefits it delivered. This is a departure from previous campaigns and aims to tell the stories of the people behind the coffee.   Helping farmers save up to 5 hours a day with a community mill in Jardin,…

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Donating to us – Ethical Marketing News Blog – 14-09-17

If anyone could afford to donate to us to help with running costs it would be gratefully receieved. At the moment the site is becoming bigger and bigger and taking more time. I think the site is important so even if no-one donates I will still continue with the site and fund it myself but I thought I’d ask. The site officially comes under the banner of my company SM Marketing but at the moment I pay for it out of my own pocket. If you can spare anything at…

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Football’s biggest stars help to promote inclusion, diversity and accessibility

Some of football’s biggest stars joined forces with grassroots players from around Europe in the advertisements for #EqualGame, UEFA’s new RESPECT social responsibility campaign, which positively promotes inclusion, diversity and accessibility in football. Ada Hegerberg, Lionel Messi, Paul Pogba and Cristiano Ronaldo feature together in two new videos, with an extended version premiering on Monday 11 September and an abbreviated TV spot making its first appearance on 12 September for Matchday 1 of the UEFA Champions League matches. The TV-spot will be broadcast throughout the 2017/18 European club football season…

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Pinterest launches “Right The Ratio” Equality Campaign

Pinterest has launched its new ‘Right the Ratio’ campaign, on the 23rd of August to honour Women’s Equality Day. The Campaign was created by Pinterest’s in-house creative team The Studio and in partnership with creative agency Grow. The Campaign is aimed at bringing attention to the gender and diversity gaps within the tech industry. Pinterest stated in a blog post: “Our mission at Pinterest is to help people discover and do what they love. And whether that’s finding a new hobby or getting ready to tackle the next career move,…

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