600,000 Rohingya children could be in Bangladesh by the end of the year

Save the Children warn that more than 600,000 Rohingya children could be in Bangladesh by the end of the year as demand for humanitarian assistance outstrips supply Host communities and relief agencies are struggling to cope with the enormous demand for food, shelter and other assistance in Bangladesh’s southern district of Cox’s Bazar, where hundreds of thousands of Rohingyas have fled to in the past three weeks. The mass displacement follows an alarming escalation of violence in northern Rakhine State, Myanmar, where there have been disturbing reports of homes being…

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Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week

Specsavers has launched a tactical digital OOH (out-of-home) campaign to promote the importance of regular sight tests for maintaining and protecting eye health, ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks that regular eye tests really matter. It follows research from Royal National Institute of Blind People (RNIB) and Specsavers that at least 50% of all sight loss is avoidable. The campaign runs on predominantly…

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