Day: 20 September 2017

Organic Trade Association sues USDA over failure to advance organic livestock standards

Stuart Mitchell

Taking action to defend the organic seal and organic standards, the Organic Trade Association has filed a lawsuit against the U.S. Department of Agriculture over its failure to put into effect new organic livestock standards. “We are standing up on behalf of the entire organic sector to protect organic integrity, advance animal welfare, and demand the government keep up with the industry and the consumer in setting organic standards,” said Laura Batcha, Executive Director and CEO of the Organic Trade Association. The suit alleges the U.S. Department of Agriculture violated…

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Arthritis Research UK Releases Social Experiment Video, #JointProblem

Stuart Mitchell

Arthritis Research UK has launched The Nation’s Joint Problem campaign and report this week, alongside a creative visual to personify the issue. Social change company Shape History were commissioned by the organisation and PR Agency Headland, to create a three and a half minute social experiment video, as well as further digital creative assets, to address the struggles those living with the condition face. Playing on the insight that people with arthritis find it difficult to talk to their loved ones about their experiences, the film explores the misconceptions about…

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Nego True stars in new video campaign for the NIVN and Barnardo’s

Stuart Mitchell

An urban spoken word artist and rising social media star has joined a national campaign to help more young people in foster care find inspiring adult mentors.   East Londoner Nego True, whose emotive performances have notched up more than a million views on YouTube, has today launched a new video with Barnardo’s and the National Independent Visitor Network, encouraging looked-after young people to seek someone they can spend quality time with outside of the usual care system environment. Independent visitors – or IVs – are volunteers who are carefully…

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Facebook adds charity donate button in Europe

Stuart Mitchell

Facebook is launching its charity fundraising tools in 16 European countries. This will allow people to donate directly on their social media pages. The initiative has been available in the US for the over two years. It has proved to be very popular and more than $10 million was raised for those hit by Hurricane Harvey. Facebook are asking Charities to sign up to be among the first in Europe to use the new functions. The new functions will allow charities to collect donations  through donate buttons which can be…

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