Day: 29 September 2017

Miley Cyrus adds her voice to save grizzly bears in British Columbia

Stuart Mitchell

A new awareness campaign, unveiled today with the help of pop artist Miley Cyrus, is aiming to help spread the word that despite the new ban on trophy hunting, bears in British Columbia are being hunted via a loophole that allows hunters to claim them as food. The campaign’s centrepiece is an online video featuring Miley Cyrus performing a rendition of Teddy Bears’ Picnic against the backdrop of an empty wilderness. Viewers are encouraged to visit the campaign microsite, www.saveBCbears.org, where they can sign a petition, make a donation, and…

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National Grid launches “world’s first” green energy forecast.

Stuart Mitchell

While the end of summer may have meant grey weekends for some, it was in fact the ‘greenest’ summer on record according to new data from National Grid. From 21 June to 22 September, almost 52% percent of our electricity generation was met by low carbon sources, compared to around 35% four years ago. This news comes as the company today launches innovative new software that forecasts the carbon intensity of electricity generation up to two days ahead, helping people to understand and control their energy use. National Grid is…

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All About Trans Launch Resources for Trans People engaging with the media

Stuart Mitchell

UK charity All About Trans have launched a resource for Trans People Engaging with the media. We would usually write up from a press release on this, but on this occassion we felt it was  appropriate to include the whole piece from their site as we feel it’s important people see the full article. This piece is originally from their website, so please have a look there, as this site has some amazing advice for those who may need it. These are the recommendations: Many trans and non-binary people get…

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Unique C4 ad break allows viewers to experience sight loss conditions

Stuart Mitchell

Channel 4 has partnered with Royal National Institute of Blind People (RNIB), alongside five advertisers to enable viewers for the first time to ‘see’ an ad break through the eyes of two million people living with sight loss conditions in the UK today. This unique campaign raises awareness of the importance of eye care and was broadcast during Channel 4’s The Undateables at approx. 9.15pm and 9.30pm on Monday 18th September 2017, to coincide with National Eye Health Week. The application of different visual filters across ads for O2, Paco…

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