Day: 3 October 2017

HP Reports Full Year Agency Diversity Results

Stuart Mitchell

Timed with Advertising Week New York 2017, HP Inc. today reports the results of its diversity challenge issued to its global agencies – BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman – last September. HP also announces a comprehensive platform to drive systemic industry change and outlines a new challenge for 2018 centered on increasing agency minority and underrepresented group representation around the world. HP’s 2016/2017 assignment to its agencies was to set targets and diversify their ranks to improve the ratio of women and US minorities working on…

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American Cancer Society Launch Attacking Cancer from Every Angle Campaign

Stuart Mitchell

The American Cancer Society (ACS) today unveiled a new integrated campaign that demonstrates how ACS differs from all other causes – it is the only nonprofit that attacks cancer from every angle. As part of a rigorous brand positioning effort, the insight-driven campaign, created with The Richards Group of Dallas, will come to life with a series of :30 commercials, print ads, prominent radio partnerships, and a range of digital video, audio and display executions. “For years, the American Cancer Society has worked to inform the world of everything we…

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Diabetes Scotland and RNIB Scotland launch new ad with star Brian Cox

Stuart Mitchell

Diabetes Scotland have joined forces with RNIB Scotland to raise awareness of diabetic retinopathy and the importance of regular eye screening.  Their campaign, How Do You See Scotland?, is supported by Hollywood actor Brian Cox. Brian Cox says: “Like many Scots, I’m living with diabetes and I’m aware of the various challenges it can bring. So I make sure I attend my appointments, including retinopathy screening. Don’t lose sight of what’s important. Get your eyes checked.” “I’m proud to support the How Do You See Scotland? campaign from Diabetes Scotland and RNIB…

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What will you see in Cardiff? – All About the Iris Prize

Stuart Mitchell

The Iris Prize Festival is a six-day celebration of LGBT film in Cardiff, Wales (UK). The programme includes screenings of the 35 international short films competing for the Iris Prize and the 15 Best British Short nominees, as well as feature films, parties, talks, the Producers Forum and much more. The festival culminates with the Iris Carnival, where the award winners are crowned, including the winner of the prestigious £30,000 Iris Prize, supported by the Michael Bishop Foundation. It takes place from the 10th to the 16th October. Organisers announced…

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Julie, Judi And Joanna #raiseamug For Macmillan’s Coffee Morning

Stuart Mitchell

National treasures Julie Waters, Judi Dench and Joanna Lumley were just a few of the celebrities asking people to #raiseamug for Macmillan Cancer Support’s flagship fundraising event – the World’s Biggest Coffee Morning – took place on Friday 29 September. With one in two people now facing cancer at some point in their lifetime, all money raised by the World’s Biggest Coffee Morning will help Macmillan support the growing number of people living with cancer – and help ensure that a life with cancer is still a life. A host…

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