Day: 7 October 2017

Companies cannot get complacent about plastic

Stuart Mitchell

This blog isn’t really about the marketing aspects of this, though I think the marketing aspects are touched upon but rather the general ethical viewpoint. Companies cannot get complacent about plastic, no matter how good and ethical they may be at other aspects of their business. Recently Unilever  were once again ranked first in the Personal Products sector of the 2017 Dow Jones Sustainability Index (DJSI) – a list which calls itself one of the most credible and high-profile markers of corporate sustainability leadership. DJSI assesses and ranks the economic,…

Read More

Challenging perceptions of the digital native generation

Stuart Mitchell

We tend to think of the current generation as being by far the tech savviest and from a marketing perspective this can often colour how we put forward new campaigns and ideas, however the situation also means that for those who do not feel the natural ‘tech savviness’ we feel the current generation has there can be a feeling of digital exclusion. This can also be added to where there are issues of geography or social situation which can affect how people use their digital resources. A new report launched…

Read More

San Diego Zoo and Epsilon Seeks To Protect White Rhinos

Stuart Mitchell

San Diego Zoo and long time creative partner Epsilon have launched a new campaign for World Rhino Day on the 22nd of September. The Campaign called ‘Let’s Turn Things Around’ hopes to raise awareness and donations for Northern White Rhinos. There are now only 3 white rhino’s left in the world, and the Zoo hopes it can help to breed some more from their remaining rhinos. San Diego Zoo Global has the most successful rhino breeding program of its kind in the world. Previous campaigns have built the Nikita Kahn…

Read More

Tesco suppliers join forces to tackle global food waste

Stuart Mitchell

Tesco announces ground-breaking partnerships with suppliers to tackle UN Sustainable Development Goal on food waste. Speaking at a meeting of Champions 12.3 in New York, Dave Lewis,  Tesco’s CEO, announced partnership agreements with 24 of its largest food suppliers who will adopt the Sustainable Development Goal to halve food waste by 2030.  The suppliers, who represent over £17bn worth of Tesco sales, will publish food waste data for their own operations within 12 months, and have committed to take the steps needed to reduce food waste in their supply chain…

Read More

Bollywood superstar Salman Khan becomes Barnardo’s first international ambassador

Stuart Mitchell

One of the world’s most famous film stars Salman Khan has joined Barnardo’s as the charity’s first international ambassador. Bollywood star Salman Khan made the announcement last night (September 17) at The O2 Arena in Greenwich, south-east London,during a performance of his lavish stage show Da-Bangg Tour. The star who, according to Forbes magazine, was the ninth highest earning actor in the world last year, has his own charitable trust called Being Human – the Salman Khan Foundation in his native India but is excited about being part of the…

Read More