Day: 21 October 2017

#givingtuesday UK Final Countdown Begins With Flagship Film

Stuart Mitchell

This week, Charities Aid Foundation (CAF) and social change company Shape History launched the UK’s flagship film for this year’s #givingtuesday. A truly international event that’s hosted annually across 70+ countries, the film’s launch marks the 40 day countdown to the ‘day to do good stuff for charity’ and it’s not too late for individuals and organisations in the UK to sign up and get involved. #givingtuesday is a global day of giving, led in the UK by CAF and follows the frenzy of Black Friday and Cyber Monday, encouraging…

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Kiehl’s Since 1851 Embarks On LifeRide For Breast Cancer

Stuart Mitchell

Maintaining its mission of philanthropy, Kiehl’s Since 1851, the New York-based purveyor of fine quality skin and hair care, returns to Washington DC with an expansion of its charitable motorcycle ride, LifeRide.  Kiehl’s LifeRide for Breast Cancer, Benefitting The Brem Foundation will take place over three days, Oct. 23-Oct. 25, riding from Richmond, VA to Washington DC, and around the metro DMV area.  This is a new version of Kiehl’s cross-country motorcycle ride inspired by Kiehl’s iconic motorcycle, spirit of adventure, and philanthropic heritage, and will benefit Washington DC’s The Brem Foundation, which helps women find breast…

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Sally Hansen Flips Gender Roles In ‘Shetopia’ to highlight inequality

Stuart Mitchell

Sally Hansen is launching its first ever global brand campaign with the debut of Shetopia, a vision of the world made by and for Self-Made Women. The short film spotlights real-life, self-made women who, in the face of adversity, choose to prevail.  The campaign’s cheeky, yet unapologetic visual interpretation of a female-driven reality encapsulates the progressive views of Sally Hansen, herself, an original self-made woman, and helps show the current gender inequality. Her shrewd business sense and success was matched by her iconic style – demonstrating the power of beauty…

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Break Free from Plastic launch new campaign

Stuart Mitchell

A four-by-four meter dragon spitting single-use plastic was installed in front of the ‘Our Ocean 2017’ conference to highlight the global crisis of plastic pollution. The Break Free From Plastic movement is demanding that the main culprits, including fast-moving consumer goods companies such as Nestlé, Unilever, Procter & Gamble, Coca-Cola, and PepsiCo, stop producing single-use plastic and that policy-makers legislate against it. The ‘Our Ocean 2017’ conference brings together representatives of governments, civil society, science, finance and businesses from around the world to discuss ocean protection. This year they are…

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Ocean Debris Gets Turned Into Sneakers

Stuart Mitchell

This is a guest post from Clearabee Rubbish Removal talking about some of the people in their own field pushing the boundaries: From Land To Sea As Clearabee concentrates on rubbish removal on terra firma, two other forward thinking companies have teamed up to work on rubbish removal from our oceans. The first is a company with one of the most recognized brands in the world, Adidas. This company is largest manufacturer of sportswear in Europe and the second largest producer of sportswear worldwide, so the impact of what they…

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