Day: 23 October 2017

Student Competition set to match profit with purpose

Stuart Mitchell

Students at Edinburgh’s Universities will devise new business ideas to tackle global challenges and pitch them to a panel of industry leaders in the second year of #makeyourmark. The two-day competition challenges undergraduates to match profit with purpose by using commercial ideas to tackle inequalities and transform local communities. Running on the 24-26 October, #makeyourmark will involve undergraduate students from the Business School, School of Law, Edinburgh College of Art, and the School of Literatures, Languages and Culture. They will be tackling challenges such as homelessness, child labour, isolation and…

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The Dots launch new campaign to celebrate BAME Creatives

Stuart Mitchell

The Dots, the creative network, founded by Pip Jamieson in 2014, have asked 11 of their creative heroes to each nominate 10 leading black change makers and creators who are shaping the current climate with raw talent, big ideas and crazy hard work. There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME representation. Spotlighting this subject is as important as…

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‘Influencer endorsements must always be labelled’ say CIPR

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has welcomed an announcement by the Advertising Standards Agency (ASA) on the need for clear labelling of paid advertisements. ASA figures reveal complaints about content on social networking sites in 2016 had risen to 1,824, up 193% from 622 in 2012. More than half (52%) of public relations professionals now spend most or some of their time working on influencer relations, according to the CIPR’s State of the Profession research. How do PR professionals spend their time? How have trends evolved over the…

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Volvo pulls out of Channel 4’s £1m diversity competition after winning

Stuart Mitchell

Volvo, in a surprise move have decided to pull out of Channel 4’s Diversity in Marketing Award. They claim that Gray’s winning entry had not been approved, and as such will pass up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave;…

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Direct Line and Saatchi & Saatchi revolutionise pedestrian crossings

Stuart Mitchell

Direct Line and Saatchi & Saatchi London have revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. The campaign forms the second initiative in a series of brand activations that demonstrate Direct Line’s high performance approach to fixing problems in the real world. As technology continues to progress, the brand is positioning…

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