GA answers calls for a new global code of ethics

Since the demise of Bell Pottinger there have been more and more calls for ethical behaviour within the industry, with several organizations calling for a new global code of ethics. This was further enhanced when Richard Edelman called on associations to create a coalition to establish a PR Compact to address new demands on ethical standards for the PR industry. In response to this, the Global Alliance for Public Relations and Communication Management have put out a statement, the statement is as follows: Statement “-As the only confederation that gathers…

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Absolut Vodka Promotes More Acceptance through The Open Mic Project

Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring…

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Survivors of Domestic Violence Champion ‘Domestic Violence Awareness Month’

Every October, Break the Silence Against Domestic Violence introduces a campaign dedicated to raising awareness around intimate partner violence. Silence is the abuser’s biggest protector, and through increased awareness on the violence that occurs behind closed doors, we can reduce the isolation, shame, and stigma surrounding abuse. “Our 2017 DVAM theme is ‘How to Break the Silence Against Domestic Violence’. Throughout the month, our focus will be on empowering victims, their families, friends, and co-workers by providing life-saving information and encouragement to help them break free from domestic violence and…

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Celebrities Stand with LGBTQ Students and Point Foundation

More than 450 guests and celebrities filled the Beverly Hilton Hotel to support lesbian, gay, bisexual, transgender and queer (LGBTQ) students at Point Honors Los Angeles. Point Foundation (Point), the evening’s beneficiary, is the nation’s largest scholarship-granting organization for LGBTQ students. The gala evening also included an announcement by Wells Fargo of $1.8 million in continued support for Point. Wanda Sykes was presented with the Point Legend Award by Anthony Anderson for having achieved greatness in her career and unapologetically supporting the LGBTQ community. Writer, director, and producer Jill Soloway…

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Monica Lewinsky Debuts “In Real Life” PSA and New #BeStrong Emojis

Bullying prevention social activist Monica Lewinsky announces the launch of the “In Real Life” PSA campaign – including new additions to the #BeStrong suite of emojis. October is Bullying Prevention Month and the film and emojis are designed to bring attention to the epidemic of cyberbullying and offer solutions. While the PSA draws attention to the difference between how people behave online versus in real life, the #BeStrong emojis allow people to take action when witnessing online bullying. “In Real Life” is a powerful exploration of bullying that recasts the…

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