Day: 27 October 2017

NSPCC partner with Sky Cinema and Trinity Mirror Group for New Campaign

Stuart Mitchell

The NSPCC are teaming up with Sky Cinema and Trinity Mirror Group to deliver ‘Light up Christmas for Children’, a festive campaign aiming to deliver a brighter future for children in need of help. The NSPCC believes that every young person deserves a childhood free from abuse and neglect and that Childline should be there for them whenever they need support and advice. However, at present the service only has the resources to help three in every four children and teenagers who contact them by telephone or online, something the…

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CBS And ANA New Multi-Pronged Partnership Supporting #SeeHer Initiative

Stuart Mitchell

CBS Corporation and the Association of National Advertisers (ANA) have announced a new multi-pronged partnership supporting the #SeeHer initiative and its mission to accurately portray girls and women in media. The goal of #SeeHer is for women and girls, by 2020, to see themselves reflected as they truly are. Working with #SeeHer, CBS will deliver on-air, online, and behind-the-scenes opportunities to promote the initiative’s mission, joining in the fight against conscious and unconscious gender bias in advertising and media to change how the media represents women and young girls. “This…

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Celebrities lead 2017’s Roster Supporting Asda’s Tickled Pink Campaign

Stuart Mitchell

World-famous fashion photographer Rankin has captured portraits of UK celebrities, including TV Presenter Amanda Holden and Saturday’s pop star Frankie Bridge for Asda’s Tickled Pink campaign raising money to support Breast Cancer Care and Breast Cancer Now. They are joined by fashion darling and daughter of Rock legend Noel Gallagher, Anais Gallagher; alongside Cora Corre, model and granddaughter of Punk pioneer Dame Vivienne Westwood. Jacqui Ritchie, British model, mother and wife of film director Guy Ritchie also stars in the campaign, as well as British actress and presenter Donna Air.…

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M&S Introduce the Men’s ‘Shwop Suit’

Stuart Mitchell

As part of their Plan A 2025 sustainability plan, M&S are committed to a quarter of their clothing and home products being made using at least 25% recycled materials. The firm are constantly looking at ways to push boundaries and introduce new innovations within their fabrics, and for their winter collection they wanted to create a suit that not only included recycled wool, but also used some of the wool that customers have donated in stores through their Shwopping clothes recycling initiative with Oxfam. For the past few years one…

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Revolver Brewing Releases Harvey Relief Golden Ale

Stuart Mitchell

Revolver Brewing has released a new beer, with 100 percent of all profits going directly to charities actively serving coastal communities affected by the devastation from Hurricane Harvey. Called Harvey Relief Golden Ale, the Texas-only brew will be found across the state on draught and in six-packs. As efforts continue, Revolver will identify charities that are assisting those affected by Hurricane Harvey. The first of those charities will be the Rebuilding Texas Fund—a Keep Texas Beautiful initiative providing tools and resources for Harvey cleanup and rebuilding efforts. Revolver founders Ron…

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