Day: 29 October 2017

Facebook to update Advertising Transparency Rules

Stuart Mitchell

Facebook have found themselves under greater scrutiny over the past year for their advertising.  The Investigation into last years Presidential campaign and the revelations of Russians buyng ads to Facebook to influence the election have haunted the company. They have started to look at ways to combat this in future, they have outlined their plans in a blog post, which I have included below: Update on Our Advertising Transparency and Authenticity Efforts by Rob Goldman, VP of Ads When it comes to advertising on Facebook, people should be able to…

Read More

Chevrolet Brings 11 Female GoalKeepers to the U.K. for Mentorship Program

Stuart Mitchell

For the fourth consecutive year, Chevrolet has hosted children in Manchester, England, they were mascots for Manchester United’s win over Tottenham Hotspur on October 28th. This year’s mascot moment focuses on 11 girls aptly named GoalKeepers. Chevrolet have brought the girls — ages 11 to 15 from China, South Korea, Brazil and the United States — to Manchester to provide them with a once-in-a-lifetime opportunity to gain the tools, knowledge and inspiration needed to achieve their goals. A recent study by global consultancy Ernst & Young indicates that more than…

Read More

‘Phish & Chips’ Van Lets You Pay For A Meal With Scam Phishing Emails And Smishing Texts

Stuart Mitchell

The nation is in the grip of a phishing epidemic, with a staggering three quarters (74 per cent) of Britons targeted by scammers with phishing emails, smishing texts and vishing calls. With each person targeted receiving an average of 16 fraudulent emails, texts or calls last year, this means up to 600 million phishing, smishing and vishing attempts potentially took place in the UK in the last 12 months. In order to raise public awareness of the UK’s major phishing problem, Santander UK has given a truly British institution a…

Read More

Sid Lee and Rethink Breast Cancer launch #8008135

Stuart Mitchell

Sid Lee and Rethink Breast Cancer launch #8008135 (aka BOOBIES spelled out on a calculator) a socially-driven breast health campaign developed to educate young adults across the globe about breast health. The campaign was developed based on the results of a US and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens that showed that young adults overestimate their risk of breast cancer and do not know the actual facts. #8008135 is a modern spin on a retro “hotline” and set out to reate a unique…

Read More

Metro’s New Etiquette Campaign Frowns on Rude Behavior

Stuart Mitchell

The Los Angeles County Metropolitan Transportation Authority (Metro) today launched a new imaginative online and print etiquette campaign to raise public awareness about proper behavior while riding Metro buses and trains.  Using anime characters, the campaign, called “Metro Manners”, takes a unique, light-hearted approach in the agency’s ongoing efforts to educate riders about three of the most pervasive etiquette problems on Metro’s expanding transit system: seat-hogging, blocking aisles and eating and drinking while riding. Metro has produced three videos and an accompanying print campaign featuring Super Kind, a pop star…

Read More