Day: 31 October 2017

KBS & Missing Children Society of Canada launch campaign to dispel ‘stranger danger’ myth

Stuart Mitchell

In 2016, 45,609 Canadian children were reported missing. The popular assumption is that these children have been victims of random evil — a stranger on the street appearing out of nowhere in an unmarked white van to perpetrate his/her malignity — but the reality is quite different. In most cases, child abductors are someone the child has a pre-existing relationship with. This Halloween, creative agency KBS has partnered with the Missing Children Society of Canada to debunk this myth and to raise awareness of this frightening reality by creating a…

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Bombay Sapphire launches “Art Without Labels”

Stuart Mitchell

Bombay Sapphire is launching “Art Without Labels. This year’s campaign is the latest in their Bombay Sapphire Artisan Series, which is designed to support emerging artists. Art Without Labels When people go to museums or art galleries, the theory is that they tend to gravitate towards artwork labeled with the names of famous, well-known artists, often overlooking work made by less-famous artists. So, Bombay Sapphire decided to level the playing field by removing those labels and having people look at art without any preconceptions. The result is Art Without Labels,…

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Michelin Teams with Emmitt Smith To Spark Safe Driving Dialogue

Stuart Mitchell

In observation of National Teen Driver Safety Week, Michelin teamed up with NFL great Emmitt Smith to encourage much-needed dialogue between parents and their teen drivers. Michelin’s “Coaching Your Teen Driver” effort provides a playbook full of tips, hands-on drills and tools that parents can use as a conversation starter to help teens master safe driving skills.  Improved safe-driving behaviors are particularly critical for America’s youngest drivers. Car crashes remain the No. 1 killer of teens, according to the National Highway Traffic Safety Administration. “The classroom is just the starting…

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US National Park Foundation Launches New Disaster Relief Fund

Stuart Mitchell

In an effort to help meet the urgent needs of national parks devastated by the recent natural disasters and knowing that other catastrophic events may arise in the future, the official charity of America’s national parks has set up the National Park Foundation Disaster Relief Fund. People can contribute to the new initiative at www.nationalparks.org/disasterfund. “Wreaking havoc on numerous national parks and the communities they support, these disasters impact people’s lives and livelihoods,” said Will Shafroth, president of the National Park Foundation. “Through our new fund, people everywhere can help…

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Waitr Delivers “Share Thanksgiving” Food Drive

Stuart Mitchell

Waitr, the on-demand restaurant platform, is starting a new Thanksgiving food drive using its popular app to help feed the needy in the communities they serve. Beginning Monday, October 16, when anyone orders from their favorite restaurant using Waitr, they’ll have the option to help feed a family in their own community with a donation. Called “Share Thanksgiving“, the food drive allows Waitr users to click on the designated “Donate a Meal” button after they order. Should they choose to do so, they will then be prompted to select a…

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