The National Road Safety Foundation Challenges SADD Students to Create Messages About Driving Safely at Night

The National Road Safety Foundation, a non-profit organization devoted to promoting safe driving, is again challenging members of SADD (Students Against Destructive Decisions) to help spread the word about driving safety to their peers and their communities, offering a $2,500 prize to the winning SADD chapter and a chance to create a public service ad that will be broadcast nationwide. The #DrivingSkills101 “Dangers in the Dark” contest challenges teens in SADD chapters to create a safe driving campaign about the dangers of driving at night, with the goal of gaining…

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CNN launch new campaign against Fake News

In a new campaign, CNN has taken a stand on fake news with a new Facts First Campaign. CNN also released a Mission Statement which said: “Facts are facts. They aren’t colored by emotion or bias. They are indisputable. There is no alternative to a fact. Facts explain things. What they are, how they happened. Facts are not interpretations. Once facts are established, opinions can be formed. And while opinions matter, they don’t change the facts.” Many are reading this campaign as a pushback against Donald Trump’s regular accusations of…

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SheSays launches an experiment to help highlight the gender pay gap.

SheSays has called on its UK membership to “participate in an experiment to help us close the pay gap”. The website describes the concept as: “THE CONCEPT We’ve been talking about equal pay for over 70 years. The law has enforced it for almost 50. And yet, women still get paid less across 370 of the 426 job classifications in the UK. And more often than not, it’s a lot less. Part of the problem is that we keep our salaries a secret. When salaries are shared, change happens. We’ve…

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Generations United Launches New Campaign To Elevate Voices Of African American And Native American Grandfamilies

Generations United, in partnership with National Indian Child Welfare Association (NICWA) and A Second Chance, Inc., is launching a three-year initiative, Grand Voices: Elevating and Strengthening African American and Native American Grandfamilies. The initiative will recruit and prepare family caregivers to join Generations United’s GrAND Voices network, a proven group of family caregiver advocates who educate, represent and testify on behalf of grandparents and other relatives raising children. The project is funded by a $750,000 three-year grant from the W.K. Kellogg Foundation of Battle Creek, Mich. “More than 2.6 million…

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Double Win for SodaStream’s Environmental Campaign

SodaStream International Ltd., the world’s number-one sparkling water brand, won the 2017 European Effie marketing award in the Carpe Diem category for its disruptive, viral “Shame or Glory” campaign. The prestigious marketing competition recognized SodaStream’s effective marketing communications in advocating for a world free of disposable plastic bottles. The Euro Effies competition attracts thousands of entries from all over the world each year and provides the premier showcase for the best that marketing has to offer. SodaStream won for demonstrating insight and creativity, crafting unexpected and unconventional moments amplified through…

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