Day: 7 November 2017

AKC® Humane Fund Launches Crowdfunding Campaign

Stuart Mitchell

In support of Domestic Violence Awareness Month, the AKC® Humane Fund has launched a crowdfunding campaign to raise money to support domestic violence shelters that need the financial means to accept victims and their pets. Did you know that in a nationwide study, more than 71 percent of battered women reported that their abusers had harmed, killed or threatened animals? And did you know that between 71 and 85 percent of women entering domestic violence shelters have reported that their partner had threatened, injured or killed the family pet? Did…

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Casey House Launches First-Ever HIV+ Eatery in Toronto to Bring Awareness of Stigma

Stuart Mitchell

Casey House, Canada’s first and only stand-alone hospital for people living with HIV/AIDS, is taking a bold step forward in their ongoing effort to eradicate HIV/AIDS by igniting a conversation around the stigma that people living with HIV/AIDS experience.  The new campaign, Break Bread Smash Stigma, comes with the launch of a state-of-the-art facility, a study revealing shocking statistics around Canadians’ perceptions of people living with HIV/AIDs, and Canada’s first-ever HIV+ eatery. Toronto-based creative agency Bensimon Byrne created the campaign with PR support from its sister company, Narrative.  “Casey House is…

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Animals Matter To Me & Tonic Worldwide launch #TurnOnTheWoofer Campaign

Stuart Mitchell

Animals Matter To Me, an Indian animal NGO committed to animal welfare has got together with Tonic Worldwide to tackle the stress and restlessness dogs go through every year during Diwali due to noise pollution, Animals Matters To Me. Tonic state: “Though we love Diwali campaigns (great opportunities to do stellar social media campaigns) we understand that not everyone is having a blast during the festive season. For dogs, it’s no less than an apocalypse. Even the most happy-go-lucky pet could be trembling, shaking and barking more amidst the celebrations. Diwali…

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Movember partners with Delete to deliver a branded content campaign

Stuart Mitchell

Movember have worked with Agency Delete and WeTransfer on new branded content to help support this years Movember campaign. Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with the visual nature of WeTransfer, Delete has designed a series of digital canvases to bring the campaign to life in an artistic manner, aimed to inspire new ‘Mo Bros’ and ‘Mo Sistas’ to sign up and…

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Warning over gambling adverts likely to appeal particularly to under 18s

Stuart Mitchell

A letter has been sent to online operators regarding adverts featuring images that are likely to appeal particularly to under 18s. This letter was a joint exercise by the Gambling Commission, the Advertising Standards Authority, the Committee of Advertising Practice, and the Remote Gambling Association. The letter covers the worry that certain gambling ads are designed to appeal to children. The Letter Action required: removal of ads that appeal particularly to under 18s We are writing to advise you to amend or remove immediately any ads on your website or in…

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