Day: 13 November 2017

McCann And Starbucks Indonesia Launch Breast Cancer Awareness Campaign

Stuart Mitchell

McCann Worldgroup Indonesia has released a campaign for Starbucks to create awareness about breast cancer. There is high incidence of breast cancer in Indonesia, however, in a relatively conservative culture, it is still taboo to discuss it, resulting in sufferers accessing treatment too late, and not getting the support they need. “McCann was very fortunate to partner with Starbucks for this important cause. With the idea, #pinkvoice, Starbucks encourages women to break their silence. Having an open conversation is really the beginning of the solution,” said Vishal Mehta, Managing Director,…

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Médecins Sans Frontières launches new brand campaign in Hong Kong

Stuart Mitchell

Médecins Sans Frontières (MSF) have teamed up with Ogilvy & Mather Asia Pacific to launch a new campaign in Hong Kong. MSF wished to raise awareness and support of their humanitarian initiatives. They wanted to do this not just by raising donations, but also by highlighting their mission that everyone deserves to have medical care no matter who they are and where they are from. The desire of the campaign is to show to the general public that the organization intervenes in any crisis is based solely on people’s needs…

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Kingston Smith announces 2017 Creative Vision Award charity film winners

Stuart Mitchell

Kingston Smith and Bournemouth University are pleased to announce the winning charity films of this year’s Creative Vision Award: Team Humble Bumbles’ film for DEBRA, the national charity supporting people directly affected by, and working with Epidermolysis Bullosa (EB) – a potentially fatal skin condition that causes pain due to unstoppable internal and external blistering. Team TourDeFrames’s film for Re~Cycle, the charity which collects bicycles from across the UK and ships them to partner organisations in Africa to provide rural people with an affordable and sustainable means of transport. Innovative…

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Red Sneakers for Oakley Launches Food Allergy Campaign to Keep Families Safe on Thanksgiving

Stuart Mitchell

Red Sneakers for Oakley today announced the launch of a food allergy awareness campaign to keep families safe on Thanksgiving. During this time of year, families across America come together to celebrate the holiday of giving thanks. For most families, this celebration focuses on food: a traditional meal of turkey, stuffing, vegetables, and, pies. It should be a time of joy and merriment, not one of tragedy, as was the case for the Debbs Family. One year ago, Robert and Merrill Debbs, and their twin children Oakley and Olivia, were…

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Lifesaving hackathon held at Facebook

Stuart Mitchell

Virtual reality games, chatbots and wearable tech were just some of the potentially lifesaving ideas generated when around 150 women took part in a special hackathon for the RNLI at Facebook’s HQ in London. The hackathon was a women-only event organised by Facebook, together with the Ladies That UX and GeekGirl Meetup groups, and saw 20 ideas submitted. The winning concept focused on using augmented reality to prevent people from getting cut off by tides. The RNLI will be looking at the winning idea, plus several other excellent concepts generated…

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