American Kidney Fund Launches New “Be Hep C Smart.” Campaign

Because hepatitis C virus (HCV or hep C) infection can be both a cause and a complication of chronic kidney disease (CKD), the American Kidney Fund today launched a new educational campaign that urges kidney patients and the public to “Be Hep C Smart.” Although hepatitis C is the most common blood-borne infection in the United States, most of those infected with the virus are unaware of it: It often has no symptoms for decades while slowly damaging the liver and other organs, including the kidneys. The Be Hep C…

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America’s Leading Anti-Bullying Organization STOMP Out Bullying™ Launches Inaugural National #BlockItOutDay

On Wednesday, November 1, 2017, STOMP Out Bullying™ asked youth around the world from every corner of the web to block out their bullies, erase negative messages, and create a positive, safe digital place for youth everywhere.  The leading anti-bullying and anti-cyberbullying organization is also asking youth to encourage and empower their friends to do the same creating a chain reaction that it hopes will erase cruelty, homophobia, LGBTQ discrimination, racism and online hatred.  Students from the High School of Fashion Industries in New York City will be the inaugural…

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Tiffany Haddish Joins Hands With Method To “Fight Dirty” in a New Comedic PSA

Method, have launched “Fight Dirty,” a tongue-in-cheek PSA starring America’s newest favorite funny woman, Tiffany Haddish. Debuting at the height of cold and flu season, the two-minute spot is designed to raise awareness of the importance of washing your hands. “Who better than Tiffany Haddish to help method fight dirty?” asks Doug Piwinski, Chief Marketing Officer of People Against Dirty. “She’s culturally relevant, super funny and one of the most sought-after comedic talents today. One would think that washing your hands after using the restroom is a no brainer, but…

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Food 4 Less/Foods Co Announces Holiday Hunger Campaign

As part of its Zero Hunger | Zero Waste commitment, Food 4 Less/Foods Co is inviting customers to help hungry families by supporting local food banks this holiday season. Beginning November 8, 2017 and continuing through February 3, 2018, Food 4 Less/Foods Co customers and associates may support local food banks by donating spare change in collection canisters located at the check stands in their neighborhood Food 4 Less stores in Southern California and the greater Chicago area, and at Foods Co supermarkets in Central and Northern California. All donations…

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CAP Launch article on Getting it right on mental health in Advertising

The Committees of Advertising Practice (CAP) have released an article on their website which deals with Advertisers getting it right with regards to mental health. Please have a look at the ASA site if this is of interest. The article is below: Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don’t have an adverse impact on those affected or on society more generally.  The CAP Code contains a number of rules that can help advertisers…

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