Day: 5 December 2017

McCann revives Bisto’s ‘Spare Chair Sunday’

Stuart Mitchell

Integrated creative agency McCann London has teamed up with renowned artist and illustrator, Mr. Doodle to bring back its ‘Spare Chair Sunday’ campaign for leading Premier Foods brand, Bisto. The Bisto campaign aims to address the problem of loneliness especially amongst the elderly and will consist of a PR campaign, with supporting TV and radio ads, running for six weeks  15th November, up until the end of December.  The work involves a partnership with Global Radio as well as charity ‘Contact the Elderly’, which organises volunteer-led monthly Sunday gatherings for…

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Girlguiding launches #KnowYourPlace Campaign

Stuart Mitchell

Girlguiding is launching its first ever national campaign to recruit more volunteers to join the leading charity for girls and young women in the UK. Girlguiding volunteers inspire and empower girls and young women across the UK, giving their time so girls can have adventures, make friends, build confidence and develop skills they will use throughout their lives, but 70,000 girls are missing out on these opportunities because of a shortage of volunteers. Today, Girlguiding is launching a multi-channel campaign calling on more people to volunteer and join the movement…

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Sunshine, MPC and BE COOL BE NICE® Release New Campaign

Stuart Mitchell

Sunshine and MPC have collaborated with the anti-bullying movement BE COOL BE NICE® to produce  an animated music video and book featuring characters created with design direction from a cast of fashion all-stars. The film’s characters have design and creative input from Christopher  Bailey (Chief Creative Officer, Burberry), Pat McGrath MBE (Founder, Pat McGrath Labs), Chaos Fashion (super stylists of Fendi etc Charlotte Stockdale  and Katie Lyall), Henry Holland (Founder, House of Holland) and more. The characters originate from the BE COOL BE NICE® book, on sale from 9 November…

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ICAP hold 25th annual global Charity Day

Stuart Mitchell

ICAP, part of TP ICAP group, the world’s largest interdealer broker, is pleased to announce that its 25th annual global Charity Day will be held on Tuesday, 5 December 2017. On this day, 100% of the revenues and commissions ICAP generates globally are donated to more than 100 charities worldwide. Thanks to the efforts of ICAP’s staff, customers and suppliers, Charity Day has raised almost £135 million for more than 2,200 charities worldwide since it was launched in December 1993. In 2016 alone, £8.2 million was raised by ICAP’s 60-plus…

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Old Navy Donates $1 Million to Boys & Girls Clubs on #GivingTuesday Following Black Friday Campaign

Stuart Mitchell

Timed to Giving Tuesday, Old Navy is donating $1 million to Boys & Girls Clubs after a successful Black Friday trigger donation campaign. On Black Friday, Old Navy offered customers the opportunity to get cozy while giving back. For every pair of $1 Cozy Socks purchased in-store on Black Friday, Old Navy pledged $1 to Boys & Girls Clubs, up to $1 million. Customers paid it forward and stocked up on the playful novelty print socks. Over 2 million pairs of cozy socks were sold, enough to line the entire…

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