BMO Makes Female Leaders More Visible in New Campaign

We often hear about the lack of female leadership in business, whether in corporate boardrooms or entrepreneurial startups. While it’s true that the face of leadership is predominantly male, that isn’t the complete picture.  BMO is challenging Canadians to rethink ingrained biases with a new campaign that shines the light on successful women who are already excelling in their respective fields. The two new spots begin by outlining the successes and achievements of business owners like “Sam” or “Jamie”. The assumption is that these leaders are powerful men; at the…

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Smirnoff Launches Next Chapter Of “We’re Open” Inclusivity Initiative

Smirnoff announces the next chapter of their “We’re Open” initiative. Bringing together leading non-binary artists and performers, together with LGBT Foundation, the campaign aims to spark conversation, create positive change in nightlife culture and lead a movement to make it a more open-minded and socially inclusive space. After having conducted research, Smirnoff identified that whilst 12% of millennials identified as transgender or gender non-conforming, society at large still lacked awareness and understanding of the non-binary community, with a lack of positive role models in mainstream media . Furthermore, with 3 out of…

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Barnardo’s launches phase two of inspirational ‘Believe In Me’ campaign in time for Christmas

Barnardo’s has launched phase two of its award-winning ‘Believe in Me’ campaign with a TV ad in the run up to Christmas. The UK’s leading children’s charity is running the inspirational film in the approach to the festive season to show how children need to be loved, listened to and supported and to encourage people to donate. The original Believe in Me ad picked up the Brand Development award at the Third Sector Awards ceremony in central London in September. It was also highly commended in the Communications Agency Campaign…

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WWF Christmas advert tugs on heart strings when an elephant looks poachers in the eye

A NEW commercial is entering the battle for most emotive Christmas advert of 2017 – and it comes not from a big retailer, but global conservation charity WWF. The powerful one-minute film, titled ‘Just Like Us,’ reveals the devastating loss an elephant feels when it sees its herd attacked and killed by poachers for their tusks. Debuting across national TV and online on Tuesday (21 November), the advert written and produced by All Mighty Pictures shows the entire tear-jerking scene through the reflection in an elephant’s eye – a flawless…

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The Lisa Foundation Teams Up With National Football League Players to Shed a Light on Brain Aneurysms

The Lisa Foundation, the leader in the fight against brain aneurysms committed to saving lives around the world, recognizes and thanks the National Football League (NFL) and several of its players for helping raise awareness around the severity of brain aneurysms as part of the My Cause, My Cleats initiative. Across the NFL on Sunday 3rd December, TJ Jones of the Detroit Lions, Taylor Gabriel of the Atlanta Falcons and Erik Swoope of the Indianapolis Colts  proudly wore The Lisa Foundation logo in honor of parents and friends lost to…

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