Day: 18 December 2017

Elton John AIDS Foundation Launches Fundraising and Awareness Campaign for World AIDS Day

Stuart Mitchell

This year for World AIDS Day, the Elton John AIDS Foundation (EJAF) has partnered with Kwippit, the new mobile messaging app, to raise awareness about the global AIDS epidemic and dollars for the Foundation’s lifesaving work. Elton John and many EJAF celebrity friends who have long supported the Foundation’s work have created unique heart designs for a campaign to be launched through Kwippit on World AIDS Day, December 1, and continue throughout the month.   “We’re incredibly honored to work with the Elton John AIDS Foundation on this campaign,” said…

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Asda Become First UK Supermarket To Launch Vegan Mince Pies

Stuart Mitchell

Christmas wouldn’t be Christmas without mince pies. This year, Asda is ensuring there is a pie for every plate with the introduction of vegan friendly mince pies, providing those following a vegan diet with a taste of festive cheer. Asda’s 6 Mince Pies are the first to carry the Vegan Trademark, the most credible vegan label on the market to help identify products that are free from animal ingredients. With the nation having already spent £4m on mince pies by mid-October*, Asda’s vegan-friendly versions aim to increase the number of…

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Co-op To Serve Up 100,000 Meals This Christmas As It Tops 3 Million Milestone

Stuart Mitchell

The Co-op has pledged to provide 100,000 meals to vulnerable people in the run-up to Christmas through its partnership with food redistribution charity FareShare. The move follows news that since 2013, the community retailer has supplied almost 1,300 tonnes – enough to provide over 3,085,000 meals to those in need – by redistributing surplus food through its UK-wide network of nine depots. Meat, fruit, vegetables, ready meals and chilled items are all passed to FareShare who then allocate it to local charities and community groups so they can provide balanced…

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TV Stations Continue Record-Breaking Support of Anti-Drunk Driving PSA Campaign during Holiday Season

Stuart Mitchell

Last December, 781 Americans lost their lives in car crash fatalities involving a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign. According to statistics from NHTSA, in 2016 drunk driving claimed a life every…

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800 abandoned buckets placed alongside River Thames in powerful campaign

Stuart Mitchell

A memorial with 800 buckets appeared alongside the River Thames today, as a stark reminder of the 800 children’s lives needlessly lost each day due to dirty water and poor sanitation. The installation was created by WaterAid as part of its Untapped appeal, raising awareness of the plight of one in nine children who don’t have clean water and one in three without a decent toilet. The colourful tribute covered Potters Fields Park in Southwark and was a startling sight, stopping commuters in their tracks. Each empty bucket could hold…

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