Day: 26 December 2017

New charity aims to create new type of investor to benefit communities across Scotland

Stuart Mitchell

Scottish Communities Finance Ltd – a new Community Benefit Society based in Edinburgh that aims to mobilise ordinary people across Scotland to reinvest in their communities – is being launched today. SCF’s aim is to assist Scotland’s place-based communities and thematic communities to become more viable and more vibrant – including by supporting local job creation, regeneration and improved local services. “We believe that encouraging ordinary people to reinvest back into their communities – by pooling their financial resources in a community loan fund and lending this out to community…

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JWT Amsterdam’s new campaign for PLUS Supermarket tells the tale of co-parenting at Christmas

Stuart Mitchell

Christmas can be lonely. Anyone who has lost a friend, split up with a partner, or who has parents that live apart knows that the most wonderful time of the year can be … well, not always the most wonderful time of year. Plus Supermarket briefed their agency J. Walter Thompson Amsterdam to create their very first people driven – rather than product driven – Christmas campaign. The agency’s idea was to make something emotional, authentic and perhaps more true to life than the norm. As the supermarket’s brand line…

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