Day: 29 December 2017

Smart Is Sexy: LifeStyles® Introduces ‘Equal Play’ Campaign That Puts Women At The Center Of The Conversation

Stuart Mitchell

According to a recent study conducted by LifeStyles, 63% of people believe it is not acceptable for women to be as sexually active as men. However, women represent 50% of the condom market. So why do condom companies only focus on speaking to men while objectifying and leaving women out of the conversation? Enter LifeStyles, a global leader in the sexual wellness sector who recently launched Equal Play, a campaign aimed at rethinking the way condom companies include women in the conversation of sexual health. For the video series, LifeStyles…

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Drive Safe Atlanta Contest Invites Georgia Teens To Help Create Message About Dangers Of Distracted Driving

Stuart Mitchell

Teens from Atlanta and throughout the state of Georgia are being invited to create a TV message about the dangers of distracted driving in the second Drive Safe Atlanta PSA Contest, sponsored by The National Road Safety Foundation in partnership with the Atlanta International Auto Show.  Drive Safe Atlanta invites teens ages 13 through 19 to submit ideas for a 30-second public service announcement about distracted driving.  The winner will receive $2,000 and an Emmy Award-winning director will come to his or her school to film a TV public service…

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FDA launches public education campaign to encourage adult smokers trying to quit cigarettes

Stuart Mitchell

The U.S. Food and Drug Administration has announced an adult smoking cessation education campaign aimed at encouraging cigarette smokers to quit through messages of support that underscore the health benefits of quitting. These messages will be displayed in and around gas stations and convenience stores – retail locations where smokers face a multitude of triggers and that typically feature cigarette advertisements. The “Every Try Counts” campaign targets smokers ages 25-54 who have attempted to quit smoking in the last year but were unsuccessful. The two-year campaign launches next month in…

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Sandy Hook Promise Launches “Tomorrow’s News” PSA

Stuart Mitchell

Sandy Hook Promise (SHP) has debuted “Tomorrow’s News,” its latest PSA, and “The Dreaming Kind,” an original song by Sheryl Crow on ABC’s Good Morning America during the 8 AM hour.  Donations from the PSA and proceeds from downloads of the song will benefit Sandy Hook Promise’s lifesaving educational programs. “Tomorrow’s News,” a new PSA created with BBDO New York, follows the success of last year’s video “Evan,” which has received over 150 million views and helped reframe the conversation on gun violence prevention.  As with “Evan”, the “Tomorrow’s News”…

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Design Bridge create limited edition tin for Cadbury Heroes to mark 10th birthday of Help for Heroes

Stuart Mitchell

Design Bridge have shared details of a special, limited edition tin they’ve created for Cadbury Heroes to mark the 10th birthday of Help for Heroes, the charity that supports people with injuries and illnesses sustained while serving in the British Armed Forces. Connected by its name, Cadbury Heroes was perfectly placed to partner with the charity and the design celebrates a decade of its exceptional work and the bravery of the people it supports. David Annetts, Executive Creative Director from Design Bridge commented, “We wanted the design to focus on the optimism and positivity…

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