December 30, 2017 | Ethical Marketing News

Emma Thompson, Stephen Fry and Vivienne Westwood write open letters to demand end to human rights abuses in Amnesty Campaign

December 30, 2017December 30, 2017 Stuart Mitchell

UK celebrities have joined more than one million people from around the world who have written letters calling on governments and authorities to end the detention or persecution of individuals, as part of Amnesty International’s Write for Rights campaign. Amnesty’s annual campaign runs throughout November and December and encourages people to write messages in solidarity with a number of individuals whose basic human rights are being attacked. People being supported include those held unfairly in UK immigration detention, an Egyptian lawyer who is being persecuted by the authorities for defending…

Dave Chappelle promotes New Netflix show with charitable campaign

December 30, 2017December 30, 2017 Stuart Mitchell

American stand-up comedian Dave Chappelle is promoting his new Netflix show with a charitable campaign for The Ellington Fund, a 501(c)(3) organization established in 1978 to serve as the charitable arm of the Duke Ellington School of the Arts (DESA). The Ellington Fund administers and supports several programs and activities at DESA that are not funded by the DC Public School System (DCPS). This innovative campaign is part of the promotional strategy for his Netflix New Year’s Eve special, Equanimity. Chappelle, has taken to the website theCHIVE to urge fans…

Hard-hitting campaign for the ICRC highlights the agony parents feel when children go missing

December 30, 2017December 28, 2017 Stuart Mitchell

adam&eveDDB has launched a hard-hitting campaign to highlight the work of the International Committee of the Red Cross (ICRC) in locating and reuniting families separated by conflict, violence and disaster. The film, uses CCTV footage of parents and grandparents desperately searching for children that they’ve lost and asks the audience to imagine that feeling lasting for years as opposed to just a few minutes. The film finishes by showingreal momentsoffamilies torn apart for years being reunited thanks to the work of the ICRC. Matt Clancy, Humanitarian Policy Spokesperson, InternationalCommittee of…

Thousands show their face for Amnesty’s I’M HERE campaign.

December 30, 2017December 28, 2017 Stuart Mitchell

Amnesty Switzerland spins the current tech trend for facial recognition into a call to action in their latest campaign to free an innocent journalist. A new film on social media and TV featuring dozens of diverse people seeks to play along with the amazing things that your face can now do — such as unlock your phone or find your perfect partner. However, viewers are soon in for a surprise when the film changes tac and states that your face can even help free an innocent man. The man in…