Thousands show their face for Amnesty’s I’M HERE campaign.

Amnesty Switzerland spins the current tech trend for facial recognition into a call to action in their latest campaign to free an innocent journalist. A new film on social media and TV featuring dozens of diverse people seeks to play along with the amazing things that your face can now do —  such as unlock your phone or find your perfect partner. However, viewers are soon in for a surprise when the film changes tac and states that your face can even help free an innocent man. The man in…

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Kraft Shows Parents Don’t Have to Be Perfect to #FamilyGreatly

Kraft has served American families for over 100 years with foods that fit their lifestyle and how they family. Now for the first time ever, Kraft is bringing its family of products together to speak with a unified purpose to support today’s modern families. Kraft studied the pressures parents face today, and found that 8 out of 10 parents feel they are under too much pressure to be “perfect.” But Kraft believes parents don’t have to be perfect to be great … and their kids agree:  4 out of 5…

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The Foundation For A Better Life Launches ‘Pass It On’ Campaign Focused On Shared Values

Though they come from very different walks of life, three young women are uniting to represent a generation of fearless young females empowering youth with messages of inclusion, courage, and confidence – all reasons why The Foundation for a Better Life is featuring the values-driven lives of Malala Yousafzai, Grace VanderWaal, and Sarah Greichen in its inspirational new “Pass It On” campaign, which launches December 2017. “Malala, Grace, and Sarah, are showcasing the values that lie within them to inspire others in their communities and around the world,” said Gary…

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SM Marketing win Award for Excellence in Ethical Marketing Strategies 2017 from CV Magazine

Corporate Vision Magazine has announced the winners of the 2017 Small Business Award, SM Marketing has been awarded the Award for Excellence in Ethical Marketing Strategies 2017. CV Magazine say: “Small businesses form the backbone of our corporate landscape. Despite often being overlooked in favour of bigger names, these firms provide much needed support and services to the communities they operate in, and as such deserve recognising and rewarding for the hard work and dedication they put in. To ensure that the very best small businesses, and the individuals behind…

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Smart Is Sexy: LifeStyles® Introduces ‘Equal Play’ Campaign That Puts Women At The Center Of The Conversation

According to a recent study conducted by LifeStyles, 63% of people believe it is not acceptable for women to be as sexually active as men. However, women represent 50% of the condom market. So why do condom companies only focus on speaking to men while objectifying and leaving women out of the conversation? Enter LifeStyles, a global leader in the sexual wellness sector who recently launched Equal Play, a campaign aimed at rethinking the way condom companies include women in the conversation of sexual health. For the video series, LifeStyles…

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