Day: 11 January 2018

‘World’s Biggest Idiot?’ Campaign launched by FCB Cape Town

Stuart Mitchell

The #ItCanWait Don’t Text & Drive message launched earlier this year using a fail video for The Western Cape Government in South Africa was a huge success. The Campaign went viral reaching 83 million views and 780 000 shares from a worldwide audience. FCB Cape Town have worked with The Western Cape Government in South Africa on a follow up ad for it’s Safely Home Campaign, utilising a similar theme and designed to remind us of the distractions that could be forthcoming over the holiday period. Links https://safelyhome.westerncape.gov.za/ https://www.fcb.com/location/cape-town

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H&M issues unequivocal apology for poorly judged product and image

Stuart Mitchell

Retailer H&M have come under fire for using an image of black child in a hoodie reading ‘coolest monkey in the jungle’. This has been described as ‘deeply offensive’ and ‘disturbing’ by musicians such as The Weeknd and G-Eazy who had collaborated with the clothing company. The tone deaf image has lead to a number of complaints online. H&M have apologised both on their website and their instagram feed. It is a particularly egregious ad because of the use of monkey by racists as a way to describe black people.  …

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PHE launches Change4Life campaign around children’s snacking

Stuart Mitchell

Public Health England (PHE) is helping parents take control of their children’s snacking by launching the first Change4Life campaign promoting healthier snacks. This is because half of children’s sugar intake, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks, leading to obesity and dental decay. Each year children are consuming almost 400 biscuits; more than 120 cakes, buns and pastries; around 100 portions of sweets; nearly 70 of both chocolate bars and ice creams; washed down with over 150 juice drink pouches and cans of…

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Prime Minister launches 25 Year Environment Plan

Stuart Mitchell

Launching the 25 Year Environment Plan, the PM will set out the government’s determination to leave our environment in a better state than we found it. She will outline steps for a cleaner, greener Britain – with avoidable plastic waste eliminated by the end of 2042. To help achieve this, the government will extend the 5p carrier bag charge to all retailers in England. To date, we have used nine billion fewer plastic bags as a direct consequence of introducing the charge. The government will also work with supermarkets to…

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Cat Lovers Help World’s Best Cat Litter™ Donate 112,000 Pounds of Litter to Shelters

Stuart Mitchell

Thanks to the help of cat lovers nationwide, World’s Best Cat Litter™ donated 112,000 pounds of litter in 2017 to five shelters across the United States through its GiveLitter™ charity initiative. Launched in 2010, GiveLitter™ has supported dozens of animal shelters across the U.S. with 662,000 pounds of litter donated thus far. Working with five dedicated shelter partners in 2017, World’s Best Cat Litter™ empowered fans to give back, allowing consumers to vote for their favorite GiveLitter™ partner to receive 5,000 pounds of litter. The shelter with the most votes…

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