Day: 27 January 2018

Asda works with Drinkaware to offer free alcohol advice to customers

Stuart Mitchell

Asda have joined forces with alcohol education charity Drinkaware to provide customers with free information and advice on alcohol. On Friday 12 January, Drinkaware ambassadors were on hand in 100 Asda stores nationwide to hand out thousands of specially-created alcohol assessment scratchcards which use a factual, non-judgmental approach to invite consumers to reflect on their drinking habits. Customers were also be able to talk to the ambassadors to discuss any concerns they have about their own or family members’ drinking. The aim is to help people make informed decisions by…

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Food Standards Scotland launches new campaign to reduce the risk of food poisoning by raising awareness of ‘20 Kitchen Crimes’

Stuart Mitchell

Food Standards Scotland (FSS) has launched a new food safety marketing campaign aimed at encouraging good food safety practices in the home. The campaign highlights 20 common ‘kitchen crimes’ which could potentially lead to food poisoning. A recent survey for FSS has shown that people in Scotland only follow 11 out of 20 food safety practices on average. Following some simple good food safety practices at home can reduce the risk of contracting food poisoning from bacteria such as campylobacter – which is found on raw poultry and is the…

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Penguins pop up across the globe in Greenpeace Campaign

Stuart Mitchell

As a groundbreaking expedition begins in the Antarctic, pop-up penguins have been spotted from London to Seoul, Buenos Aires to Sydney, and New Delhi to Washington DC, marching for an Antarctic Ocean Sanctuary. The striking geometric sculptures have appeared by national landmarks across the globe, on local transport, and travelling to the Antarctic with suitcases in hand, including by the White House, Buenos Aires’ colourful Boca district, Sydney Opera House, and the Sagrada Família in Barcelona. The penguins are part of a new Greenpeace campaign calling for the creation of…

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Nike Launch 2018 EQUALITY BHM Collection

Stuart Mitchell

Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, Nike’s ongoing effort to encourage people to take the fairness and respect they see in sport and translate them off the field. The EQUALITY initiative is centered on using the power of sport to inspire people to take action in their communities, with Nike leading by example with its partnerships with world-class organizations dedicated to advancing this work. Supporting these values, EQUALITY delivers on the brand’s ongoing partnership with MENTOR (the…

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ASA uphold complaint against Dyson for misleading viewers over pollution worries

Stuart Mitchell

The Advertising Standards Authority (ASA) has banned a Dyson TV ad for its £500 Purifier Heater. The complaint text as reported on their website is below: Ad description A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The woman closed the door and returned…

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