Month: January 2018

Guest Post by Space City Productions: MP: Review requested to reform advertising

Stuart Mitchell

This is a guest post from Space City Productions where they talk about having spoken to MP For South Northamptonshire, Andrea Leadsom,  who has told them that a review has been requested to improve advertising and how it reflects society. MP: Review requested to reform advertising With more than £239 billion-a-year lost to a lack of reflective advertising, the Lord President of the Council, Andrea Leadsom MP has revealed that work has begun to expedite improvement. MP For South Northamptonshire, Andrea Leadsom, has told Space City that a review has…

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Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising

Stuart Mitchell

Hornet, the world’s premier gay social network, today released its first ever research with Nielsen around the efficacy of LGBTQ-themed branded advertising on the LGBTQ consumer. The custom study, which Hornet commissioned from Nielsen in 2017, examines advertising content across various industries including consumer packaged goods, hospitality, automotive and banking. “With this study, we hope to help brands improve their marketing and advertising as it relates to the LGBTQ community,” said Sean Howell, President and Co-Founder of Hornet. “Our community is one of the most highly sought-after demographics, and creating…

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PM360 Now Accepting Entries For 2018 Trailblazer Awards

Stuart Mitchell

Entries are now being accepted for the 10th annual PM360 Trailblazer Awards, which recognize excellence and innovation in healthcare marketing. The PM360 Trailblazer Awards honor the industry’s most innovative people, companies, teams, and initiatives in six categories: Companies of the Year, Brand Champions, Marketer of the Year, Marketing Team of the Year, Initiative Awards, and Lifetime Achievement. This year they are adding a category that might include some ethical campaigns. This year, PM360 is adding the Diversity/Multicultural Brand Champion subcategory. This award was established to recognize marketers who have developed…

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EU Launch Factsheet on new plastics proposals

Stuart Mitchell

Questions & Answers: A European strategy for plastics European Commission – Fact Sheet Strasbourg, 16 January 2018 Questions & Answers: A European strategy for plastics Why do we need a European strategy for plastics? Plastics are everywhere but too much of it is used only once before thrown away. It ends up polluting the environment, depriving the economy of a valuable resource. According to estimates, only 5% of the value of plastic packaging material retains in the economy, the rest is lost after a very short first-use. The annual bill…

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Hair Cuttery’s Share-A-Haircut Charitable Giving Campaign Begins 19th Year

Stuart Mitchell

Hair Cuttery, the largest family-owned and -operated chain of hair salons in the country, is kicking off the 19th year of its philanthropic Share-A-Haircut campaign. Since 1999, the Share-A-Haircut program has donated more than 2.28 million free haircut certificates valued at nearly $37.5 million to various causes. This February’s campaign will take place Monday and Tuesday, Feb. 5-6 with the goal of giving thousands of haircuts to the homeless. For every haircut purchased on Feb. 5 and Feb. 6, a free haircut certificate will be donated back to a homeless…

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