Day: 1 February 2018

This Pride Flag Helps LGBTQ+ Travellers See the World

Stuart Mitchell

What if each bar on the pride flag could tell the story of the place it was flying? That’s the idea at the heart of “Destination Pride,” a new digital platform developed by​ ​PFLAG Canada in partnership with FCB/SIX.  In a world where gay marriage is legal in one place and homosexuality punishable by death in another, the stakes for LGBTQ+ travellers have always been high. DestinationPride.org is a step toward helping the community better navigate the planet.   “Since it was created by Gilbert Baker 40 years ago, the pride…

Read More

Hugh Fearnley-Whittingstall calls for dedicated advertising fund to improve the image of vegetables

Stuart Mitchell

Healthy January stops here as the annual fruit and veg marketing budget runs out.  £296.6 million gets spent on confectionary, snacks, fruit, veg and soft drink marketing in the UK each year.  But when was the last time you saw a humble carrot ad? That’s because only 5% of that total is allocated to fruit and veg which means by the 19th January the total commercial marketing spend for fruit and veg could be used up.  To highlight the gap in marketing budgets, renowned food campaigner Hugh Fearnley-Whittingstall has joined…

Read More

Charities Rethink Mental Illness, DEMAND, Book Aid International and Access All Areas win Kingston Smith Creative Vision Award films

Stuart Mitchell

Kingston Smith is delighted to announce the charity winners of its fourth annual Creative Vision Award films supported this year by the Institute of Fundraising. For 2018, there are two winners in the small charities category: DEMAND and Access All Areas and two in the regular charity category: Rethink Mental Illness and Book Aid International. All charities will receive an animated brand film worth an estimated £150,000. Films will be created by students and recent graduates of animation and VFX under the guidance of industry professionals, as part of Bournemouth…

Read More

All Packaging to Come from Renewable, Recycled or Certified Sources By 2025 say McDonald’s

Stuart Mitchell

McDonald’s have announced goals to improve its packaging and help significantly reduce waste to positively impact the communities the company serves around the world. By 2025, 100 percent of McDonald’s guest packaging will come from renewable, recycled, or certified sources with a preference for Forest Stewardship Council certification. Also by 2025, the company has set a goal to recycle guest packaging in 100 percent of McDonald’s restaurants. McDonald’s understands that recycling infrastructure, regulations and consumer behaviors vary city to city and country to country around the world, but it plans…

Read More

Britvic launches new sustainable iniative – “A Healthier Everyday”

Stuart Mitchell

Leading soft drinks company Britvic plc announces the launch of “A Healthier Everyday”, its new sustainable iniative which builds on its commitment to: help consumers make healthier choices; support the well-being of communities; and minimise its impact on the planet. They have also set their sights on zero-waste by 2020. The creation of “A Healthier Everyday” follows a review by the company into how it can ensure that its sustainability programme is focused on the issues that matter most to its stakeholders, and concentrates on delivering solutions that can make…

Read More