Day: 2 February 2018

“Pick’Em Charity Challenge” Launched to Engage Fans and Inspire Charitable Giving

Stuart Mitchell

A host of foundations connected to notable NFL athletes, including Eagles safety Malcolm Jenkins, Redskins tight end Vernon Davis, Super Bowl XLIII MVP Santonio Holmes and others, have teamed up with Pick Factor to promote the “Pick’Em Charity Challenge” – an inventive app designed to raise funds and increase awareness for various charitable missions during the game in Minneapolis on Sunday. In partnership with the NFLPA’s Professional Athletes Foundation, the Pick’Em Charity Challenge blends the thrill of sports predictions with the gratification of charitable fundraising, allowing foundations to create an…

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evian® Transforms Its Approach to Plastic to Become a 100% Circular Brand by 2025

Stuart Mitchell

evian has announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Working in close relationship with the Ellen MacArthur Foundation to define this roadmap, evian will move from a linear model to a circular one, where all bottles will be made from recycled plastic without the need for any virgin plastics. This will enable…

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Volvo Cars’ Launches first climate-neutral manufacturing site

Stuart Mitchell

Volvo Cars’ engine factory in Skövde, Sweden, has become the company’s first climate-neutral manufacturing plant, having switched to renewable heating as of 1 January 2018. Skövde is the first plant in Volvo Cars’ global manufacturing network to reach this status, which marks a significant step towards the company’s vision of having climate-neutral global manufacturing operations by 2025. Skövde also becomes one of only a few climate-neutral automotive plants in Europe.  “Improving energy efficiency is our first priority and then, for the energy we need to use, we aim for supplies…

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ING commits EUR 100 million to fund Sustainable Investments

Stuart Mitchell

ING has launched Sustainable Investments, committing EUR 100 million of capital for investments to support sustainable ’scale-ups’ with a proven concept and a positive environmental impact. Sustainable Investments will target opportunities in all sectors and focus on innovative business models with a track record that still require funding to expand their existing business organically or via a ’buy and build’ strategy. Initially the team will pro-actively pursue opportunities in the Benelux and over time extend the focus to ING’s other core markets. The initiative forms part of ING’s wider sustainability…

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PRCA announces 18 for ‘18: 18 recommendations for great communications in 2018

Stuart Mitchell

The PRCA has launched the following 18 recommendations for great communications in 2018, following a review of insights and blogposts from a broad range of PRCA members including its PR and Communications Council and Board of Management. This list of recommendations will be debated at the PRCA’s half day conference, 2018: The Year of…, which takes place on the morning of 25th January in London. 1. Integrated communications: With communications disciplines converging and lines being blurred between practice areas, thinking with the mindset of a traditional PR or public affairs agency won’t work anymore. first…

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