Samsung, ICTA and Titrifikir Launch Cyberbully Campaign

Cyberbullying, which includes sending, posting, or sharing negative, harmful, false, or mean content about someone else, is a serious problem. However, most people are unaware of the fact that what they do on social media is cyberbullying. To attract people’s attention to this problem Samsung and Turkish Information and Communication Technologies Authority (ICTA) started a movement: “Do not be a cyberbully! Be aware of it.” With this movement Samsung and (ICTA) aim to raise awareness of young people, families and teachers against malicious use of technology and protection of their…

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BBDO Pakistan and Asia Pacific Transgender Network Launch #changetheclap Campaign

#ChangeTheClap is one of the few campaigns that directly challenges the way people perceive transgender people in Pakistan. This campaign by Asia Pacific Transgender Network (APTN) depicts the irony prevalent in Pakistani society. The same society that raises its voice for human rights, applauds each other’s achievements and acknowledges success, fails to recognise the plight of transgender people living amongst them. Instead, the transgender people are mocked, abused and harassed by the general public. They continue to live in a state of despair because of the state’s neglect and people’s apathy. The campaign picks up…

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