Some thoughts about ethical marketing and politics

There’s a few interesting questions with regards to politics and ethical marketing. I think, as an industry that marketing tends to be apolitical, as are many businesses after all you need customers and often their politics needn’t come into it. Arguably ignoring politics can come back and bite you though I have seen an argument that the downfall of Bell Pottinger was based on their choice to ignore politics. There are a few interesting questions that come up when you are working to be an ethical marketer. There are the…

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Five creatives collaborate to tackle breast cancer ahead of world cancer day

Ahead of World Cancer Day on 4th February 2018, ethical creative agency Nice and Serious launches ‘Touch Yourself’, an animation and microsite, which takes a novel approach, using playfulness to illustrate how people should check for signs of breast cancer. The motivation behind ‘Touch Yourself’ came from Motion Designers Jade Evans, Giulia Bavagnoli, Guillaume Le Roux, Film Editor Serafima Serafimova and Web Developer Marcel Legane, who felt that there was a need for a clear and positive way to tackle breast cancer detection. As Jade Evans explains “the resources we…

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