Day: 24 February 2018

Syracuse Behavioral Healthcare Partners with Eric Mower + Associates to Create Stop Treatment Fraud Posters

Stuart Mitchell

The opioid epidemic, which was officially declared a public health emergency in 2017, has impacted the lives of millions of Americans and created a booming market of addicts in America.illegal practices, such as patient brokering prey on vulnerable treatment-seeking individuals, targeting thosewith private insuranceand referring them to often inadequate facilities. The Stop Treatment Fraud poster series, created by Eric Mower + Associates, depicts how individuals are promised resort-like conditions and successful treatment programs, but often find themselves in recentlyclosed motels turned into “treatment facilities”designed to drain their insurance benefits. The posters…

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DentsuWebchutney’s Project Re-Search gets adults to go beyond Blue Whale Challenge

Stuart Mitchell

DentsuWebchutney, the digital advertising agency from Dentsu Aegis Network, revealed Project Re-Search, an initiative started in November to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale. The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all ‘Blue Whale Challenge’ related searches, to relevant topics around mental health. Late 2017, the Blue…

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The London Book Fair Nominates the Kittiwake Trust as Charity of the Year 2018

Stuart Mitchell

The Kittiwake Trust – a charity that gives free books to society’s most marginalised groups – has been selected by The London Book Fair as its Charity of the Year for 2018. Founded in 2009, The Kittiwake Trust donates books and other items to not-for-profit organisations and schools. In 2017, the Trust donated 14,222 books, including 6,000 books to prisons, custody suites, and groups supporting former prisoners. Focussing on putting books in the hands of those that need them most, while preventing books from going to waste, in 2015 the…

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Nearly Two Thirds Put Off Seeing Doctors Due To Diagnosis Fears – New Campaign & Quiz Launched To Understand Why

Stuart Mitchell

Global biopharmaceutical company, AbbVie has joined forces with The Patients Association to launch a quiz to help experts and the public better understand what lies behind the ‘Fear of Finding Out’ (‘FOFO’). FOFO is a major psychological barrier causing people to delay seeking medical advice and ‘sleepwalk’ their way into ill health in later life. New research commissioned by AbbVie illustrates the negative impact of Fear of Finding Out, with the majority of people (61%) admitting they would consider delaying making a GP appointment for fear of being told they…

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This year you could have actually given someone your heart this Valentine’s Day

Stuart Mitchell

In a twist on traditional Valentine’s Day cards, this year Moonpig launched a limited-edition range of free cards encouraging people to tell their loved ones that they’re pledging their heart… to a complete stranger. The leading online card and gift retailer has partnered up with NHS Blood and Transplant for the first time to encourage people to get organ-ised, sign up to the donor register, and crucially, share their decision. The cards will help pass on the message to loved ones, that “If anything happens to me, please remember my…

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