Day: 25 February 2018

New ‘Share the joy’ campaign promotes shared parental leave rights for parents

Stuart Mitchell

More parents are today encouraged to take up the offer of Shared Parental Leave in their baby’s first year, as the government launches a new advertising campaign to raise awareness of the opportunity. The workplace right for eligible parents allows them to share up to 50 weeks of leave and 37 weeks of pay after having a baby. They can take time off separately or they can be at home together for up to 6 months. Around 285,000 couples every year are eligible but take up could be as low…

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AT&T Announces One of the Largest Corporate Renewable Energy Purchases; Signs on to Corporate Renewable Energy Buyers’ Principles

Stuart Mitchell

AT&T will purchase 520 megawatts (MW) of wind power through 2 agreements with subsidiaries of NextEra Energy Resources, the world’s largest operator of renewable energy projects. Together, these deals constitute one of the largest corporate renewable energy purchases in the U.S. It’s also a key component of their goal to develop and leverage technology solutions that enable carbon savings 10 times the footprint of their operations by 2025. 220 MW of power will come from the Minco V Wind Farm located in Caddo County, Oklahoma. 300 MW will come from a wind farm…

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Celebrity chef’s Paw-some support for cats

Stuart Mitchell

Celebrity chef and French patissier Eric Lanlard is supporting Cats Protection’s fundraising initiative Pawsome Tea to raise money for thousands of unwanted cats and kittens in the charity’s care. The event, which was launched last year, was met with an enthusiastic response and Cats Protection is looking to make this year even more successful It’s inviting the cat-loving public to sign up now so they can plan to host their own tea parties in April. “I’m a cat lover myself and am owned by two cats,” says Eric, who has…

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Idealist and BBDO New York Launch New ChatBot for Good

Stuart Mitchell

Idealist, the most popular online resource for the non-profit sector, has launched the world’s first ChatBot for good.   People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin.  So BBDO New York partnered with Idealist to create Ida, a friendly engaging bot on Facebook Messenger, giving people a whole new way to do good, quickly and easily. By providing simple information like your passions, location and how you want to help, Ida matches consumers with charities tailored to their interests.  Connect with Ida here.  And to see…

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VCCP Sydney launches new brand campaign for Cancer Council on World Cancer Day

Stuart Mitchell

Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services. The number of Australians living with or beyond cancer is expected to increase by a staggering 72% in the next 22 years, meaning Cancer Council and their services will become more important than ever before. The new work follows VCCP Sydney winning the Cancer Council account in a competitive pitch last year and is the first national brand campaign Cancer Council have ever created. The…

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