Element Ad 2 / Ad 2 Dallas Launches Domestic Violence Awareness Campaign for Genesis Women’s Shelter & Support

A new campaign for Genesis Women’s Shelter & Support aims to eradicate the helplessness of abuse survivors and provide a solution to end domestic violence. The ‘Be Her First Step’ campaign sets out to spread the message that “educating yourself is the first step in stopping domestic violence.” The campaign has been concepted by Ad 2 Dallas’ pro-bono agency,  Element Ad 2, which consists of a group of volunteer advertising, marketing and creative professionals from Dallas-Fort Worth. The entire campaign was developed at no cost for Genesis and media was…

Read More

On International Women’s Day HP Invited Girls Everywhere to Reinvent Their Stories

At a moment when the world is acknowledging the power of women’s voices, HP is inviting girls to reinvent their stories and reach for their dreams. In celebration of International Women’s Day, HP is releasing “Paro,” a short film shot in Kolkata, India that follows a girl’s journey as she discovers her passion for storytelling. Alongside the film, HP is introducing a range of social impact programs, rooted in the belief that technology can be a democratizing force in telling and sharing stories that matter. “At HP we are celebrating…

Read More

Petco Foundation Teams Up With MUTTS For “Love Changes Everything” Campaign Promoting Pet Adoption

The Petco Foundation, a leading animal welfare funder, is teaming up with award-winning artist and creator of the heart-warming MUTTS comic strip, Patrick McDonnell for the annual “Love Changes Everything” campaign in an effort to raise $3.1 million to support lifesaving animal welfare work nationwide. The “Love Changes Everything” Campaign kicked-off March 3 – 4 with a National Adoption Event Weekend in participating Petco and Unleashed by Petco stores and runs through April 1.  But there’s more—this year pet adopters can join the Petco Foundation in creating the world’s largest…

Read More

Asda releases its Gender Pay Report

Supermarket Asda has today published its Gender Pay Report in line with a Government requirement for large companies to do so by 4thApril 2018. In a report published on the Government’s Gender Pay website, Asda has reported that, for the 2017 Gender Pay Gap reporting period; The median pay difference between ALL men and women employed by Asda is 8.9% – 9.5% better than the national average of 18.4% The mean pay difference between ALL men and women employed by Asda is 12.5% – 4.9% better than the national average…

Read More

Closing the Gender Gap in Women’s Access to Financial Products and Services Could Unlock $330 Billion in Annual Global Revenue

Closing the gender gap in women’s access to financial products and services could unlock $330 billion in global annual revenue, according to a new report released from BNY Mellon and the United Nations Foundation. Increased market opportunities for financial services firms, along with greater financial inclusion and empowerment for women, are additional key outputs from narrowing this gap. The report, Powering Potential: Increasing Women’s Access to Financial Products and Services, proposes actions to achieve major gains for both gender equality and market returns. By focusing on the financial sector, this…

Read More