Day: 20 March 2018

FCB campaign for HPA is one of the most twisted takes on moderation you’ll see

Stuart Mitchell

FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when ‘fun night out’, turns into ‘one too many’. What’s the point of an epic night out, if you’re too drunk to remember it? It’s in this moment that the ‘Department of Lost Nights’ step in. They’re glitchy, overall-clad removal men from another dimension (resembling what can only be…

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On World Book Day, ‘A Girl Who Reads… Can Dream’ film is launched in support of the National Literacy Trust.

Stuart Mitchell

Released by Lief on World Book Day [1st March 2018], and proudly supported by the National Literacy Trust, comes this moving, fantastical tale of female empowerment through literacy: a two-minute film with a powerful message. Written and directed by director Leonora Lonsdale, the film follows the ever-wild journey of two young sisters, bold and brave. Focusing on the power of books to harness a child’s imagination, the film brings a positive message to the statistic that 493 million women worldwide still can’t read. Made for girls, by girls, the film…

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WW1 ‘Tommies’ Mark Start Of Nationwide Centenary Campaign

Stuart Mitchell

Ghostly figures of First World War soldiers or ‘Tommies’, have sprung up all over the UK today, as part of a new fundraising campaign led by former Chief of the General Staff, General The Lord Dannatt and supported by Birdsong novelist, Sebastian Faulks. Hoping to raise in excess of £15 million for armed forces and mental health charities, the six foot high Tommies are part of a nationwide art installation called ‘There But Not There’. The Tommies appear as 2018 marks 100 years since the end of the First World…

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Mandy Moore Partners With Garnier And DoSomething.org To Become The Face Of The Rinse, Recycle, Repeat Campaign And Help Divert 1 Million Beauty Product Empties From Landfills This Year

Stuart Mitchell

Nearly half of Americans do not recycle their beauty and personal care products, which is why they account for a significant amount of waste found in landfills. With this insight, Garnier partnered with TerraCycle and DoSomething.org, the largest organization for young people and social change, to launch the second year of Rinse, Recycle, Repeat. The goal of this national campaign and college campus competition is to educate young people on how to responsibly recycle in the bathroom and divert beauty empties from landfills. Once collected, TerraCycle will recycle the packaging…

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All Means All participates in International World Down Syndrome Day 2018 Video Campaign

Stuart Mitchell

All Means All – The Australian Alliance for Inclusive Education is proud of its participation in this year’s international World Down Syndrome Day (21 March) #WDSD18 video campaign led by CoorDown, Italy’s national Down syndrome association. With the creative and communications talent of Luca Pannese and Luca Lorenzini of Publicis New York, together with the support of Down Syndrome International, Down Syndrome Australia, Down’s Syndrome Association (UK), Movimento Down (Brazil) and All Means All, and with the the patronage of the UN Special Rapporteur on the Rights of Persons with Disabilities,…

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