Day: 21 March 2018

TMW Unlimited creates a humorous film with a serious message for The Chartered Management Institute (CMI) for International Womens’ Day:

Stuart Mitchell

TMW Unlimited has created a short, tongue-in-cheek film for The Chartered Management Institute (CMI)which forms part of a wider campaign designed to reduce ongoing, discriminatory behaviours in the workplace. The two-minute film,entitled ‘Achieving gender inequality in the workplace –a how-to guide’, is designed to highlight some of the workplace behaviours that can lead to gender inequality. Starring Fringe comedians Stevie Martin and Thom Tuck, the film parodies corporate training videos, highlighting the sometimes accidental behaviours as well as the micro-aggressions that still mar the reality of work for too many…

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For March Madness Partygoers, New PSAs Highlight “Warning Signs” to Prevent Buzzed Driving

Stuart Mitchell

As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes. The new PSAs, which were produced pro bono by media agency OMD,…

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UK consumers continue to embrace Fairtrade as market grows

Stuart Mitchell

UK shoppers continue to show their support for Fairtrade, with new independent sales figures revealing that retail sales for Fairtrade grew by 7% in 2017, alongside increased business engagement. The independent data from Kantar Worldpanel underline the extent to which the UK public continue to support Fairtrade. Volumes were also up, with a 2.5% growth in the 52 weeks ending 31 December 2017. The figures back up the findings of the Fairtrade Foundation, which show public support for Fairtrade at an all-time high. New data shows that 93% of people…

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UK MPs seek answers from pension funds on climate risk

Stuart Mitchell

The Chair of the cross-party Environmental Audit Committee has written to the top 25 pension funds in the UK to ask how they manage the risks that climate change poses to pension savings. The letters form part of the Committee’s enquiry into Green Finance. It follows an admission from the Department for Work and Pensions – in a letter also published – that there is widespread misunderstanding amongst trustees on the scope of their fiduciary duty in relation to environmental risks. Mary Creagh MP, Chair of the Environmental Audit Committee…

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Duracell Taps Actor Milo Ventimiglia to Deliver a Powerful Message about Fire Safety Through a Light-Hearted PSA

Stuart Mitchell

Duracell, the most trusted battery, has released a PSA featuring the voice of Emmy-nominated actor Milo Ventimiglia about the importance of changing batteries in smoke detectors on Daylight Saving, which occurred last Sunday. According to the National Fire Protection Association, two thirds of all fire deaths occur in homes in which smoke alarms either aren’t present, or aren’t working. The actor is reminding viewers that while you can’t always prevent fires, you can have the trusted power of Duracell to help alert you. Duracell Daylight Saving with Milo It's Daylight…

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