Day: 26 March 2018

#MAKEMONEYEQUAL campaign urges change to the way we talk to women about money

Stuart Mitchell

The way we speak to women about money differs to the way we speak to men, reveals new research commissioned by Starling Bank as part of their campaign #MAKEMONEYEQUAL. The linguistic study, completed by The Answer (a leading semiotics and cultural value agency), assessed 300 articles from a mix of outlets aimed at men and women readers. They used discourse analysis to understand the difference between what is said and what is really meant.   Based on the results of the study, Starling Bank has therefore launched #MAKEMONEYEQUAL to change the way…

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OVO Energy champions renewables in biggest and most provocative ad campaign to date

Stuart Mitchell

OVO Energy, the UK’s largest independent energy supplier with 850,000 customers, launches its biggest and most provocative advertising campaign: ‘Power your life differently’. The integrated campaign created by Uncommon Creative Studio aims to encapsulate OVO Energy’s spirit and mission of ‘positive energy since 2009’, helping people to understand that they can safeguard our environmental future by powering their lives with renewable energy. The film and print ads showcase bold, provocative illustrations of unstoppable renewable sources as a credible solution to the fossil fuel problem, juxtaposed against the protestations of climate…

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UNESCO is calling for nominations to the 2018 Prize for Girls’ and Women’s Education

Stuart Mitchell

On International Women’s Day, UNESCO has launched the call for nominations for the 2018 UNESCO Prize for Girls’ and Women’s Education. Governments of UNESCO Member States and non-governmental organizations (NGOs) in official partnership with UNESCO are now invited to nominate up to three individuals, institutions or organizations who have made outstanding contributions in favour of girls’ and women’s education. Nominated projects/programmes must meet the selection criteria set by the Prize. They must also have been running for at least two years, show potential to be replicable and scalable, and contribute…

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Campaign Urges Fans to ‘Sing Something Else’

Stuart Mitchell

‘Sing Something Else’ – that’s the message of a hard-hitting new online campaign aimed at encouraging people to stop chanting sectarian songs and slogans at football matches in Scotland. The campaign is being launched by leading charity Nil by Mouth as part of its efforts to tackle sectarian attitudes in society and will feature three short films focusing on the legal, physical  and emotional consequences of bigoted chanting from the perspective of a police officer, nurse and father. With the Offensive Behaviour at Football Act set to be repealed campaigners want fans to reflect…

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Amnesty celebrates International Women’s Day with ‘Suffragette Spirit Map of Britain’ launch

Stuart Mitchell

On International Women’s Day Amnesty International UK launches its Suffragette Spirit Map of Britain to celebrate the incredible work being carried out by women in their communities 100 years on from first winning the vote. For the past month, Amnesty has worked with newspaper groups Archant, Newsquest, Trinity Mirror, Johnston Press as well as metro.co.uk, marieclaire.co.uk, stylist.co.uk and the People’s Postcode Lottery to scour the country for women who embody the continuing suffragette spirit – today’s women human rights defenders. The huge number of nominations and the enormous range of…

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